#SallyNailTour

60 Events / 12 Cities

#SallyNailTour

Situation
Sally Beauty Supply launched the nationwide Sally Nail tour to debut their new 750 shade nail polish wall. The truck offered free manicures and featured a wall of color that displayed their various shades. Sally needed to maximize the social media impact while driving in-store coupon redemptions.
The Method
Across 60 locations, the TagPrints Hashtag Printer produced thousands of social media shares and hundreds of in-store coupon redemptions. Snap the pic, tag it, and it’s printed – easy enough!
The Results
What was the final impact? Over 4.1 million consumers reached. Over 10 million social media impressions.

Back To All