Event Branding: What It Is And Its Core Elements

ELEVATE HOW PEOPLE EXPERIENCE YOUR BRAND

Event branding is an essential component of creating a successful and memorable event, especially as competition in the industry grows. A cohesive approach to branding your event from online presence and promotional materials to physical signage during the event creates shared experiences for both guests and hosts alike. In this article, we’ll go over each element that goes into event branding so you know how to create a successful identity for your special occasion.

What Is Event Branding?

Event branding should reflect your organization’s white label branding, but it should also stand out on its own. This can be achieved by including the same logo, colors, and messaging that aligns with your organization’s main brand guidelines. On top of this, event marketing campaigns should have unique aspects to match the specific occasion being advertised. Ultimately, event branding sets the tone for the event and is designed to give your audience a personalized experience.

Why Event Branding Matters

For companies, organizations, and even individuals who host events, effective branding is incredibly important. Every event has the potential to shape public perception and create lasting impressions. The right branding strategy, well-crafted messaging, or even considering event branding services can help an event reach its goals both in the short term and for sustained growth in the future and helps build recognition for your company or organization.

Core Elements Of Event Branding

Creating an event brand is a thrilling ride for any event organizer. It’s a chance to make something unique, recognizable, and true to the spirit of your gathering. Let us explore what elements go into event branding guidelines.

Foundational Elements Of Event Branding

Strong brand marketing events will help you build excitement for your event and create an impression that lasts which involves carefully considering the foundational elements of your brand. When done correctly, these elements can come together to form a powerful story of identity that stands out above the rest. 

Logo

Having an event logo is at the heart of event branding ideas. A good event logo will quickly and easily communicate what your event is about, build brand recognition and visually stand out from other events. To ensure that your event logo is successful, the design should be unique, colorful, and eye-catching. It should also clearly display the event name or inspire interest in the event content. 

Name

When crafting an event name, event planners should think beyond just a catchy phrase or cute pun – they should consider memorable words and phrases that create an appropriate atmosphere while keeping in line with the event’s purpose and direction. A good event name can capture attention, spark curiosity, evoke emotions, generate interest and excite potential attendees – all these things combined make your event stand out and succeed. 

Color Palette

Choosing the right colors is imperative as it allows event planners to visually shape their event’s personality, making their event easily recognizable and memorable in the future. 

Brand Story

This should be crafted thoughtfully, with carefully chosen words and visuals that capture the viewers’ attention and draw them into the event. A good event brand story will bring to life your event’s core values and also serves to generate interest in the event both before and after its occurrence, giving it maximum reach. 

Slogan

What may seem like a short phrase can mean the world to an event brand, as it often serves as the cornerstone of all event branding guidelines. Event planners should craft a unique slogan that speaks to the identity of the event as well as its aims. A good event slogan should be easy to recall, witty, pack a punch, and remain consistent throughout a variety of applications. 

Typography

Whether choosing a brand new font style or adapting an existing brand aesthetic, the use of typography in designs can effectively convey the identity and message of brand marketing events. From large headlines to small navigational labels, typography plays a key role in how customers perceive an event brand’s visual identity and helps to tie together different brand elements for a cohesive look.

Digital Event Branding Elements

Digital elements, such as event websites, event apps, social media promotion, and event email campaigns can help define an event’s brand. It’s important to think strategically when developing a collective digital event branding strategy to ensure your event receives maximum recognition before its launch date.

Website

Investing in a well-designed event website can make all the difference in getting tickets sold and bringing stakeholders on board. An exceptional event website should provide all the necessary information about the event, making it easy for customers to buy tickets, workers to sign up for volunteer opportunities, and media outlets to access important event updates and press releases.

Apps

From check-in queues to event directory lists, event apps can add an extra touch of professional organization and convenience to any event. By providing a consolidated view of event information, your guests will be able to plan their event experience accordingly with all the important details readily available. 

Social Media Channels

Your event’s brand should be evident across all your social media channels, giving potential attendees an impression of uniqueness and exclusivity. The content you post should emotionally appeal to prospective attendees and be tailored accordingly depending on the varying platforms used. 

Event Aggregates/Marketplace

Utilizing an event aggregate or event marketplace can be a great way to expand your event’s reach and draw a large audience of customers who may not have heard of you before. An event aggregate is a perfect tool for event promotion, allowing you to highlight key features, increase event visibility and drive more conversions.

Local Media

Crafting a brand story tailored to the local community can allow businesses to show how their involvement in the event could also boost their local economy. To get locals invested in the event, it’s important to broadly distribute engaging brand messaging through a range of local media outlets that speak to the values and interests of your target audience.

Influencers

Reaching out to the most popular influencers followed by your target audience can be a great way to market your event. By working with digital influencers, you can tap into the trust they have already built with their followers, helping to give credibility and recognition to your event through a trusted source.

On-Site Event Branding Elements

Onsite event branding is the key to delivering an engaging event experience. Here’s how:

Custom Designs

Entrances and exits should come alive with vibrant colors that use the company’s logo or slogan as a symbol of unity among all who pass through them. Additionally, event branding custom designs such as decorations, merchandise, signage, and other branded materials inside the event venue can give guests a deeper understanding of the experience they have come to enjoy.

Branded Map And Agenda

Event-goers are sure to see the benefit of branding your event map and agenda. Creating branded documents will not only help attendees to successfully navigate their way through your event, but also provide a visual representation of all you have planned. Branding enhances all aspects of the event experience – from directions to the location and organizing each attendee’s schedule for the day.

Food And Drink

By incorporating food and drink offerings into the event branding guidelines, you can elevate your event to the next level. Think of offering customized cups, water bottles, cutlery, and even snacks that have a personalized touch.

Photobooths

Photos are also a powerful tool for brand marketing events. Photo booths with branded backgrounds are an effective way to capture the attention of your attendees, encourage them to take pictures, and create brand awareness by leveraging their social networks with authentic photos from the event itself. 

We Work Closely With Your Brand To Create Unique Experiences

Working with TagPrints for event branding ideas is the perfect way to ensure that your organization has a unique event experience. Our team will work with your brand to create a design across all of your event materials that show off its style. TagPrints is the go-to choice when searching for a reliable event branding partner. Reach out to us to know more about how we can help you create an event that stands out.