North America’s largest pet care franchise launched a multi-city campaign to support local dog rescues in Dallas, Kansas City, Las Vegas and Pittsburgh. Large tennis ball machines rolled out to dog parks that committed $5 for each tennis ball and up to $10,000 per park.
Each time a dog lover walked up to the tennis ball machine, they took a photo with their furry friend. A tennis ball dispensed after sharing their photo to social and a notification of the new donation was sent to the local organization. $50,000 in total over the entire campaign was donated to local shelters across the country.
‣ Custom-made Social Photo Booth
‣ Still photos
‣ Multiple units with custom triggers
‣ 10,000+ total shares
‣ 55,942 total impressions