The Ask
To spread shareable content that highlighted CBS’s shows through an eye-catching photo pop-up experience and simultaneously create the perfect way for fans to step into the world of television.
The Process
We traveled across the country with CBS in a multi-city, three-month tour to give viewers a photo experience that would showcase their exciting day of CBS-centered fun. Fans chose from more than 10 custom-made green screen backdrops and were instantly placed in scenes from their favorite shows. Whether they were being transported in a portal to the Twilight Zone, giving their bravest faces next to one of the stars of S.W.A.T., or getting the chance to stand in between the CBS Sports duo Tony Romo and Jim Nantz, fans of any show had the chance to live out their wildest television dreams.
The Experience
TagPrints brought the silver screen to the viewer’s personal screens–almost 3,000 personal screens–and gave them an instant way to share their experience on any of their social media channels.
Tech Specs
‣ Social Photo Booth
‣ Custom Exterior Branding and Custom Digital Creatives
‣ Green Screen Backdrop
‣ Sharing Station
The Result
‣ Over 5,000 shares
‣ Almost 3,000 sessions
