Miller Lite showed up in a big way this NFL season by teaming up with the league to create an eye-catching, illustrative ad campaign appearing across major markets–in everything from print to packaging.
The Philadelphia Eagles took the campaign a step further and tasked TagPrints with immersing fans into this illustration and sharing across social media. After all, who better to represent the Eagles and Philadelphia than loyal fans? Answer: no one.
This project received white-glove service from concept to execution. With a few brand assets, TagPrints built a fully custom, illustrative filter that wowed fans and tied them with Miller Lite’s existing campaign.
With this cutting-edge technology in TagPrints’ hands, we shipped out to sunny Philadelphia (more like chilly Philly) to bring it to life at Lincoln Financial Field. A trio of branded walls, a green screen and floor, custom lighting, and a TagPrints-managed team on-site welcomed pumped-up fans to experience the Eagles like never before.
Tech Specs
‣Custom filter development
‣Three 8 x 8″ exterior-branded green screen walls
‣Green floor
‣Custom lighting
‣Front facing monitor for live view
‣Sharing station
‣Brand ambassador & TagPrints team member
The Result
‣350+ shares
